There is always something special at the outset: an inner-city area, which lacks the appeal of a wide range of retailers, or a centre, which only becomes feasible through close networking with the inner-city retailers or a new shopping concept, which is suddenly practical because we can integrate the listed buildings in the area as commercial property.
This is the challenge that stimulates us. We think beyond what seems natural, analyse the circumstances, check what is feasible and develop a vision for the future. This gives birth to the project idea – and it acts as the key to the all-round concept that combines existing features, the potential and the way that the property will be used.
Things are simple because we avoid complications. Everything we consider before starting the building work means there are no problems in the subsequent phases. So we include the parties involved in our planning work: our long-term partners, architects, engineers and consultants, potential tenants, investors, local authority contracting authorities and planners – and those who will breathe life into the property at a later stage: the users, visitors and interested public. We call this transparent sustainability. It helps us keep our feet on the ground – and maintain our profitability.
Project development starts with a good idea – and a good sense of intuition. We check both thoroughly to ensure they are reliable.